Jiinubi · The African Digital Ecosystem

Africa's Digital Platform

Building the
future of
business online

We're removing every barrier between an idea and a thriving online business—starting with Africa.

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All-in-One Website Builder

M-Pesa Payments

AI-Powered Tools

Africa's Platform

Launch in Seconds

5,000+ Businesses

Social Media Management

SEO & AI Optimisation

Logo Maker

Domains

Website Security

Analytics

All-in-One Website Builder

M-Pesa Payments

AI-Powered Tools

Africa's Platform

Launch in Seconds

5,000+ Businesses

Our Manifesto

"The next great business is being built right now, in Nairobi, Kampala, Addis Ababa—it just needs the right tools."

We believe geography should never limit ambition. Jiinubi exists to give every African entrepreneur the same world-class all-in-one platform.

Founded in EthiopiaEst. 2024

Our Story

Born from a simple frustration

Across Africa, we kept meeting the same person—someone with an extraordinary idea, real talent, and genuine drive. Someone who only needed one thing: a way to get online without hiring a developer, navigating complex platforms built for other markets, or waiting months to accept their first payment.

Platforms like Wix and Squarespace moved the needle—but they were built for another world. A world of Visa cards and stable broadband. We built Jiinubi for the real world. For mobile-first customers who pay with M-Pesa. For entrepreneurs who move fast and need tools that keep up.

Today, Jiinubi powers thousands of businesses across Ethiopia, Kenya, Uganda, and South Sudan—and we're just getting started.

Growing Every Day

The numbers speak for themselves

5,000+

Websites Created

1,200+

Active Businesses

Countries & Growing

2026

Creator Program

Local Payments

Built for how Africa pays

While global platforms ask your customers to enter a card number, Jiinubi meets them where they already are. Native integrations with the payment methods Africans use every day—so checkout is frictionless, and every sale lands.

M-PesaStripePayPalAirtel MoneyCard PaymentsInvoice

Coming soon TelebirrCBE Birr

Why It Matters

Your customers don't carry cards. We know that.

Over 90% of transactions in Africa are mobile-money based.

What We Stand For

Our values, in practice

Radical Simplicity

If it takes more than a few minutes to launch, we haven't done our job. Every feature is designed to remove a step, not add one.

Local Intelligence

We don't port global products into Africa. We build from the ground up for the realities of African entrepreneurs and their customers.

AI as Infrastructure

AI isn't a feature we bolt on—it's woven into every part of the platform, making every tool smarter and every decision easier.

Honest Commerce

Transparent pricing. No surprise fees. No hidden charges on transactions. What you see is what you pay.

Community First

Our users aren't customers—they're the movement. The 2026–27 Creator Program is one way we invest back into the community we serve.

Long-Term Thinking

We're not building for a quick exit. We're building the infrastructure that powers the next generation of African businesses—for decades.

Where We Are

Present across East Africa

🇪🇹

Addis Ababa

Ethiopia · Headquarters

Where Jiinubi was born—and where our core product, engineering, and operations teams are based.

🇸🇸

Juba

South Sudan · Regional Office

One of Africa's most compelling frontier digital markets. Bringing real e-commerce infrastructure to entrepreneurs.

Regional Office

Close presence & community support

🇰🇪

Nairobi

Kenya · Community & Support

Supporting our Kenyan users, running community events, and plugged into one of Africa's most innovative tech scenes.

Community Presence

🇺🇬

Kampala

Uganda · Community & Support

Uganda's entrepreneurial energy is electric. Active support and community engagement in Kampala.

Community Presence

From the Founder

"I kept meeting brilliant people who had everything it takes to build a great business — except a way to get online without it costing a fortune or taking months. Jiinubi exists to fix that."

Jiinubi wasn't built in a boardroom. It was built in Addis Ababa, out of lived experience — watching extraordinary people struggle with tools that were never designed for them. We believe the next great global company will come from Africa. We're making sure it has the infrastructure it deserves, right here, right now.

Thai Jock

Founder & CEO, Jiinubi

Where We're Going

Mission & Vision

Mission

Make it effortless for anyone to build and grow online.

Remove every unnecessary step between an idea and a live, revenue-generating business. That's it. That's the whole mission.

Vision

A world where launching a global business is as simple as creating an account.

We're building toward a future where geography, technical skill, and access to payment infrastructure are never the reason a great business fails to launch.

Ready?